An owner wishing to promote a web site will write a short article or pay someone to write the article for them which can then be viewed by the whole world when pubished.

The whole purpose will be to increase sales of the item which is being promoted, and the article can be made more effective by writing a short bio at the end of the article and some contact references.

Before the internet, this form of marketing was used widely in printed form mainly in newspapers, but the Internet has made this affordable to everyone.

You may question why any site owner will set up an article directory site and accept all articles for free, but these sites can become very popular, and the more traffic that the site generates, so too is the potential to gain revenue from the site from paid adverts from the likes of Google, so it’s a win-win situation for both the site owner and the writer of the article.

Online articles are so popular now against printed articles because of the speed in which any subject can be searched for on line with the use of keywords.

This is just one way to promote your business, and the best part is that it’s free, so everyone who has something to promote should be including article marketing in their promotion campaign.

Those keywords should be carefully chosen, as that is how everyone will find your site and your article, by typing in the keyword which they are searching for, and if your article is about that keyword and you have optimised your article with that same keyword, your article should be easier to find.

Shortly I will be making a short course available for free about article marketing, but this will be restricted to my subscriber list, so if you would like to receive this course which will be spaced over several days, please sign up in the opt-in box above.

Can you believe it’s Friday again already? How time flies when you’re enjoying yourself.

There I was, ready to wind down early for the weekend, and into my inbox came an invitation I couldn’t ignore. It was an offer to download yet another free E-book, but something attracted me to read more, and the result is that I’ve just spent the last 4 hours reading all 134 pages of a book detailing everything there is to know about blogging, and monitorising that blog. The amazing thing here though is that the book is a free download, with no catches at all, and it was so riveting I made notes to refer back to later when I need to put everything into practice for myself.

That book is called Building a Business, not a Blog.
Just by reading the index you instantly recognise this as an important work of authority, and the book goes into extreme detail about what is necessary to become a successful blogger. If you do nothing else over the week-end, I recommend you download this book and digest every word. You can find it at http://www.johncow.com

Hope you agree the value of having such a title in your cyberspace library.

Have a good one,
Art

To get found on the internet, all sites must rely on good keyword research, and your site built around the keywords which best describes the content of your site.

There are some very good keyword research tools available, but Google kindly offers a free tool, which they have just recently upgraded to show a monthly estimate of searches made for each keyword.

This is invaluable, especially to Newbies, making it so easy to find and identify all of the keywords which need to be included in your page script, titles and descriptions. I found it very user friendly.

Here’s the link:Google’s Keyword Tool

Have a nice day,
Art